new arrivals

Select "shop" tab above to see all of our products

FSL Dancers

1/5

1/8

1/6

Fish don't know that you're driving a $50,000 boat or wielding a $500 rod & reel. All fish see are the lures you put in front of them...it only makes sense to use the best you can buy.

״

Daniel Krenz from Outdoor Addictions

ABOUT US

First Strike Lures is all about making great steelhead and salmon lures more affordable and more available.

Made from our own components, these are small batch, high quality fish-catching pieces of art for the same prices you'd pay for the mass-produced crap that's been lining store shelves since we were kids.

Like you...we never get enough time on the water so when we do get out we want our chances of success maximized. Using our stuff instills confidence. Knowing that you've got the business end of this situation covered frees you to focus on other things like technique and water.

Try our lures with confidence and you will catch fish!